GrapeBuddy™ Launches Innovative Marketing App

Posted by on Mar 26, 2012 in Press Releases

For more information:
Randa Cote
GrapeBuddy
(650) 56-GRAPE (47273)
randa@grapebuddy.com

GRAPEBUDDY™ LAUNCHES INNOVATIVE MARKETING APP
Wineries Excited About World’s First Visitor Incentive Platform™

SONOMA, Calif.; April 1, 2012 – GrapeBuddy (www.grapebuddy.com), developer of a unique incentive program to help wineries harvest more customers, today announced the official launch of its innovative Visitor Incentive Platform (VIP) following a successful three-month trial period and overwhelmingly positive feedback from focus groups.  The GrapeBuddy service helps wineries attract new visitors, sell more wine and capture verified customer contact information.

“Wineries have historically been challenged to get contact information from the people who visit their tasting rooms, with current capture methods yielding an opt-in rate of just 15%,” said GrapeBuddy President Nathan Smallcomb. “GrapeBuddy VIP changes all that, providing a mechanism for wineries to obtain verified contact information while also promoting more wine sales.”

Wineries that participate in the GrapeBuddy VIP-which requires no upfront investment-create incentives on the GrapeBuddy app, such as discounted tastings or free shipping on wine cases. When visitors choose an incentive, they’re prompted to consent to sharing their contact information, which is immediately available in the winery’s GrapeBuddy account.

In addition to providing access to the powerful and first-of-its-kind VIP, GrapeBuddy also furnishes participating wineries with training material and marketing collateral to help ensure their highest possible return on investment. Napa and Sonoma valley wineries that have been briefed on the service can’t wait to get their hands on it.

About GrapeBuddy
Sonoma, California-based GrapeBuddy offers the first Visitor Incentive Platform™ (VIP) for wineries.  GrapeBuddy’s VIP enables wineries to attract new visitors, easily capture their verified contact information and sell more wine.  GrapeBuddy encourages tasting room visitors to connect with wineries, share their experiences on social media and ultimately buy more wine.  To see a list of participating wineries, and learn more about GrapeBuddy, please visit grapebuddy.com.